BUSINESS POLICY AND STRATEGIC MANAGEMENT
Objective: to enlighten the students with the Concepts and Practical applications of Business Policy and the Process of the Strategic ManagementUnit-1: Overview of Strategic Management of Strategic Management – Business Policy and Strategic Management - Strategic Management Model – Business Ethics and Strategic Management.
Unit-II: Business Vision, Mission, Objectives – Characteristics of Mission Statement Types of Strategies – Integration strategies – Intensive strategies – Diversification strategies- Diversification strategies- Michael Porter Generic Strategies
Unit-III: Strategic formulation: Environmental Analysis – External and industry analysis – Internal analysis –Strategic analysis and choice – Input stage –Matching stage – decision Stage – Cultural aspects of strategy choice.
Unit-IV: Strategic Implementation: The nature of strategic implementation resource allocation – Strategy and structure – Creating – Supportive culture – Implementing strategies in functional areas.
Unit – V: Strategy Evaluation: The nature of strategy evaluation –Review and Control –Characteristics of effective evaluation systems – Criteria for strategy control –Mechanism for strategic control.
(Case Study is compulsory in all Units)
Suggested Books
Hill & Jones, An Integrated Approach to Strategic Management, Cengage, ND
Glueck, William F. Strategic Management and Business Policy, New York McGraw Hill.
Sukul Lamesh, Business Policy and Strategic Management, Vikas, ND
Hugh McMillan- Strategic Management, Oxford University Press.
Budhiraja, S.B. and Athereya, MB.Cases in Strategic Management, Tata McGraw-Hill,ND
Hax A.C and Majluf, N.S. Strategic Management, Englewood Cliffs, New Jersey , Prentice Hall of India.
Mathur U.C. Strategic Management, Macmillan.
Gupta, Strategic Management, Premtice Hall of India.
PS Rao, Business Policy & Strategic Management, Himalaya, Mumbai
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