Wednesday, 4 May 2016

ENTREPRENEURSHIP AND SMALL BUSINESS MANAGEMENT MBA 4th semester Study material andhra unversity pdf

ENTREPRENEURSHIP AND SMALL BUSINESS MANAGEMENT

Objective:  The  objective  of  this  course   is  to  expose  the  students  to  the  subject  of entrepreneurship and small business  management, so as to prepare them to    establish and a new enterprise and effectively manage the same.

Unit – I: Entrepreneurship:Importance, Characteristics and Qualities of Entrepreneurship; Entrepreneurial; Role of Entrepreneurship, Ethics and Social Responsibilities.

Unit  –   II:   Role  of   Government;  Role   of  IDBI,   NIESBUD,   SISI,  DIC   Financial Institutions Commercial  Banks, Entrepreneurial  Development Institutes,  Universities and  other Educational Institutions Offering Entrepreneurial Development Programme.

Unit   –   III:    Training:   Designing   Appropriate   Training   Programme    to   Inculcate Entrepreneurial Spirit, Training for New  and Existing Entrepreneurs, Feedback and Performance of Trainees.

Unit – IV: Women Entrepreneurship –  Role & Importance, Profile Women Entrepreneur,Problems of Women Entrepreneurs, Women Entrepreneurship Development in India.

Unit –  V: Creativity  and Entrepreneurship  Sources and Methods  of Ideas  Planning and Development of Programmes E-Business Ventures; New Venture Management.

Case Studies are Compulsory)

Suggested Books:

NVR Naidu and T.Krishna Rao, Management and Entrepreneurship, IK Int Pub House, New Delhi
S Anil Kumar, Small Business and Entrepreneurship, IK Int Pub House, New Delhi
Balraj Singh, Entrepreneurship Development, Wisdom, Delhi
Timmons and Spinelli, New Venture Creation:Entrepreneurship for 21st Century, TMH, ND
Tabarrok – Entrepreneurial Economics, Oxford University Press.
C.V. Bakshi, Entrepreneurship Development, Excel Publications.
Jain, Hand Book of Entrepreneurs, Oxford University Press.
Vasant Desai, Small Business in Entrepreneurship, Himalaya Publishing House.

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