Managerial Economic Study Material MBA 01ST SEMESTER ANDHRA UNVERSITY PDF

104: MANAGERIAL ECONOMICS

Objective: to enable the students to understand economic concepts and theories and their application
in management decision-making.

Unit I- Introduction: Nature and Scope of Managerial Economics; Objectives of the Firm-Traditional
Theory,  Sales and  Revenue Maximizing  Theories,  Managerial Theories  and Behavioral  Theories;
Profit Maximization. Vs. Wealth Maximization.
Unit II- Demand Analysis  : Demand-Meaning, Determinations Of Demand, Demand  Function; Law
of Demand; Elasticity   of Demand –Price, Income,  Cross and Promotional or  Advertising Elasticity
of demand, Managerial  Uses of Elasticity of Demand;   Demand  Forecasting.   Demand Forecasting
Methods for Existing and New Products, Criteria for Good Forecasting Method.
Unit  III- Production  Analysis:  Production  Function  –Law of  Variable  Proportions,  Isoquant  and
Isocost Curves,  Least Cost  Combination, and  Returns to  Scale; Economies  of Large  Scale; Cobb-
Douglas Production  Function  and Constant  Elasticity of  Substitution  - Production  Function; Cost
concepts and Cost Oriented Pricing Methods.
Unit-IV  Market  Analysis:   Price  and  Output  Determination   under  Perfect  Competition;  Profit-
Meaning and Profit Theories-Profit Planning-Measurement.
Unit   –   V:   Economic   Optimization:   Economic   Problems    and   Optimization   Techniques   –
Unconstrained and  Constrained  Optimization; Unbounded  Maxim –  Optimization of  Functions  of
One Variable and Optimization with Multivariate Function;
(Case Study is compulsory in all Units)

Suggested Books:

Dean,Joel: Managerial Economics, PHI., New Delhi
DN Dwidvedi, Managerial Economics, Vikas, New Delhi
Trivedi M.L: Managerial Economics, Theory and Applications, TMH,ND
Mark Hirschey, Managerial Economics: An Integrative Approach, Cengage, New Delhi
Mehta, P.L: Managerial Economics, Text and Csaes, S.Chand & Co
Mittal A., . Managerial Economics, Text and Csaes, Wisdom, Delhi
Mithani, D.M: Managerial Economics,  Theory and Applications, Himalaya Publishing.
Attmanad; Managerial Economics, Excel publications.
G.S.Gupa, Macro Economics: ,  Theory and Applications, Tata McGraw Hill.
10.  Dwivedi, D.N. Macro Economics: Theory and Applications, Tata McGraw Hill

Click here to get Managerial Economic Study Material MBA 01ST SEMESTER ANDHRA UNVERSITY PDF